Hi Diane,
From a marketing point of view, I think that your choices of personnel are very poor ones. I work for a major electronic retailer and let me tell you: your brand is bordering on the ludicrous right now. [NO! Don't delete this post Diane. Please read on through].
Let me continue...
It's a shame because I know that this is very important for you personally and as a business leader as well. I am not trying to be insensitive Diane.
I'm just making some very important points:
(I hope these helps you...)

I was glad to watch yesterday that you are finally focusing on making your brand recognizable. Unfortunately, with the present staff you have right now, most people seeking serious attention to their "beauty needs" will not go to your spa.

There is no cohesive force that holds your staff or your brand together, but that of a bunch of self-guided and self-serving bunch of overgrown and over-processed children. Shannyn does come up with some great exercises to help your staff grow and for her to evalutate what you have right now, but she doesn't have your back up. And this is crucial for you to succeed. She also lacks respect for you as her boss, to her detriment - of course. At one point, I found myself wondering if you were her boss, or if she was yours!

While Gary, Natasha and Ronnie are beginning their careers in your field, they are not the right choice for your business brand. Maybe later, once they hone their customer service and business etiquette skills; but right now they are lacking in many areas. I can tell you that if they worked for us, each would be fired by now. To watch them, is to watch a spectacle. They are not celebrities; they are just N.O.T.O.R.I.O.U.S!!! I have yet to see any desirable traits, qualities or features from all three. I do have to include in the same thought process that there is a small potential for all three, but not at the front part of your spa. I am surprised that Dr. Lee has allowed it to happen for so long since he and Mel seem to be the only saving graces of this show.

Seriously Diane: who is your customer? What does your customer want? What makes you different from another spa? Why should I choose your spa? Because you're on TV? Heck, we're on TV as well, but not as an exhibition! What is your business model, Diane? How do you deliver for your customer?

Or maybe, the producers at Oxygen are not showing everything about your spa. Are they purposely turning your spa into an exhibition or an intention? Do you even want to know the difference between a display and a purpose?

Diane, I like you! As a woman, I would love to see you succeed! I think you first have to address this:
1. WORK ON YOUR BUSINESS MODEL!
2. Get rid of the people that will not help your brand
3. We are in an economy where good people are looking for work; find the skilled and professionalism you are looking for.

The rest will follow.

Respectfully,
Margarita